Weddings – Brides & Groom’s planning their wedding who want to have a photo booth.Who are you going to market your services to? While you may choose to get into the photo booth rental business because it’s fun and you enjoy the technology, you won’t be in business long, or have many opportunities to use your booth if you do not have sales.īefore you get started, I strongly recommend having a game plan for where and how you plan on booking the new photo booth you bought. Think about who you can bring onboard and learn everything that you learn, so that you don’t become the bottleneck in your photo booth adventure. So as you think about buying a photo booth to add to your current business, or if you’re just getting started as a brand new side-hustle… I was no longer the bottleneck limiting growth in my own company, and I could focus on sales and marketing and booking more photo booths. Once I implemented a training program for my photo booth attendants, and had cross-trained my office staff to set up the events and handle the graphic design aspects, I was no longer feeling overwhelmed. This lead to lower customer satisfaction early on because I was the bottleneck in my company. It fell on my shoulders to set up every event, get the designs done in Photoshop, and prepare the photo booths to go out on Saturday.Īnd when things went wrong, such as a paper jam in the printer, I was the person that my photo booth attendants were calling for help, even while I was preoccupied working my own event. Have someone in your company, other than yourself, who is able to setup, configure, and troubleshoot your photo booth.Įarly on in my business, I was the only subject matter expert on our photo booths. You wouldn’t think of going to an event without backup equipment, well why would you run a business without having a backup source of knowledge? By having another person become a subject matter expert (SME) on the photo booth at the same time that you are learning everything, you are building a backup of KNOWLEDGE.